Feeding The Monster

Recently I read an interesting piece and it said that blogs that have visitors in the range of 3,000 per day, are capable of generating $75,000.00 per year in revenue. This would mean you would have a minimum of 100,000 people coming to your site yearly, and advertisers consider that a “gold mine” the article went on to explain that they would pay you handsomely for the privilege of adding you to their fold.

My neighbor Donna is on me all the time, “Why don’t you put up ad’s on your site, you are missing out on a lot of money.” I have a friend in the Seattle, Washington area that tells me that I should actively seek out a newspaper for a daily column. My brother-in-law has mentioned in passing that I am “squandering my gifts” and that I should be doing something “worthwhile” with my talents.  

And if I had a dime for every person who has told me that “I should write a book” well …… I’d have enough bus change to take me to Cleveland, Ohio, to the Rock N Roll Hall of Fame. All in all, no shortage of folks determined to see that I embark on a new lifestyle and/or career choice late in life.

But as with all things, there are problems.

First there is more to life than money, sure people will tell you that you are nuts if you explain it that way, but it is true. Jack Benny once said, when asked if he thought he was going to heaven or not, “If I cannot take my money with me, then I don’t want to go there.” Some people say “money will not buy happiness” and others will tell you, “they are shopping in the wrong places.”

Money won’t buy you happiness by a long shot, it will however buy you a better class of friends.

There is a lot more to life than money, money will for instance, buy you a fine dog, but only love will make him wag his tail. Money isn’t everything. But we were talking about bloggin … I digress. When you hire out, then you have to give in. Then there are things called “deadlines and editors” and both I can barely tolerate and most of the time, absolutely hate.

Both are a pain in the part of you that goes over the fence last. I don’t need an editor telling me “that you cannot write that, or this is not acceptable” and I am low maintenance, I surely do not need another deadline in my life. If you write it, then it ought to be “yours” and you should have final say so on the piece. Some people call this “artistic freedom” or “creative control.”

You cannot take something from someone (money or wages) and maintain “control” you are always asked to give up something in return. This is why I can never understand the concept of lobbyists taking elected officials out and picking up the tab for everything, and then these very same people saying ….. “Aw, they are swell guys, and they do not expect anything out of me in return.”

Yeah, sure.

So I suppose you could make a lucrative living from this sort of thing, a few people could, but in the end, it is going to take a lot of hard work. This may appear to some as easy but let me clue you in, it isn’t. Technorati, says that popular blogs make big bucks, thanks to Google, ad networking, and search-based advertising on the net.

But there is always the ever present catch, the hammer to speak, and that is production. You have to produce, almost daily, something worthwhile, interesting, different and often amusing, to develop what I call a readership.

You are feeding the monster; you are supplying it the material to drive traffic to the site. Not an easy nut to crack on any given day of the week. Often variety is hard to find, a good idea, has already been taken, someone beat you to the punch or it has been posted before.

Now cruise around the net and take a look at what is out there, plenty of examples of what NOT to do can be found. In the wrong mind, this media tool can lead to endless top 10 lists, favorite things, recycled ideas, half-baked cock-eyed notions, tons of viral images/video’s, and for lack of a better word, massive information pollution.

While there are certainly a great many bloggers “plenty of people on the internet that are posting at best dubious worthless or annoying garbage the one’s (writers or hacks, bloggers) with real staying power are those who can find a way to balance “fast-food type posts” along with a well crafted article now and then that will keep readers coming back.

The experts say the short rapid fire piece works the best, something I have never been able to master myself. But then again, I am not in it for the money, I do this for fun. It is illegal after all in my state to run over politicians (jay-walking or not), and they will not allow me to carry an exposed firearm (I don’t have the thirty-nine bucks for the permit, just bought gas).

So I use this forum to vent … and sometimes … Amuse

I tried working for “the other guy” and I didn’t really care for it. So I don’t know what to tell people who have it all figured out for me, what I should or should not do, I just know this. My fame is vapor and my riches take to wings, only one thing in this life endures, and that is character. Tell it like it is, throw it out on the porch and see if the cat will lick it up, run it up the dog-gone flagpole and see if anyone salutes it … Then you might have a winner.

You do that, and you will pick up a readership. And above all remember … Money is just an aphrodisiac which fate brings you to cloak the pain of living … William Powell …Finally, I don’t ever see me getting stinkin’ rich from writing this thing, but I sure wouldn’t mind smelling bad one of these days.


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